Lead follow-up for home services

The first one to answer usually gets the job.

You already know you should follow up faster. Everybody does. The hard part is doing it every single time, when your team is on a roof, under a house, or on another call. Here's what good follow-up looks like, and how to make it automatic.

The short answer

How fast should you follow up with a lead?

How fast
Within 5 minutes, ideally within 1. The MIT / InsideSales Lead Response Management study found leads contacted within 5 minutes were far more likely to be qualified than leads contacted at 30.
How many times
More than once. Set a schedule: right away, later that day, the next day, then spaced out over the next couple of weeks.
Which channel
Text first. Most homeowners will answer a text before they pick up an unknown number.
What to say
Ask one easy question. Not 'just checking in.' Something they can answer in a few words.
When to stop
When they book, say no, or ask you to stop. Never keep texting after that.
How to make it automatic
An AI employee built on GoHighLevel, Slack and Claude, and scoped and built in-house for each business. It runs the whole schedule for every lead.
Why this happens

You don't forget. You just run out of day.

Most home service owners don't skip follow-up on purpose. They mean to call back. Then a crew calls in sick, a customer complains, and it's 7 PM.

The leads you meant to call aren't waiting. They're booking somebody else.

Follow-up is the easiest job in your business to explain, and the hardest one to do consistently. That's what makes it perfect for an AI employee.

How we fix it

The follow-up schedule, running itself

Here's exactly what the AI employees do for every new lead.

  1. Within 60 seconds: first reply.A text that answers their question and asks one of yours.
  2. Same conversation: qualify and book.Job type, address, timing. Then a time on your calendar.
  3. If they go quiet: follow up.Later that day, the next morning, then spaced out on a schedule you approve.
  4. If they ask something tricky: hand off.Pricing exceptions, complaints, anything unusual goes to your team in Slack.
  5. If they book: remind.Reminders and a one-tap reschedule so the appointment holds.
  6. If they say no or stop: stop.Immediately. The AI employee tells people it's an AI assistant and respects opt-outs.
In writing, in the contract

Three guarantees. Word for word in our Terms.

Guarantee 01 · Live in 7

Built and live in 7 days

Your AI employees go live within 7 days of the onboarding call, or your setup fee is refunded in full.

Guarantee 02 · The 60 Second Promise

Leads answered in 60 seconds

If the average response time to new leads goes over 60 seconds in a calendar month, we fix the cause within 48 hours and add 14 days of service free.

Guarantee 03 · Leak Closed

10 booked jobs in 90 days

If the Dead List Miner doesn't book 10 appointments from your existing list in the first 90 days, campaigns keep running free until the tenth lands.

Conditions are published in full in our Terms of Service.

Common questions

Straight answers

How fast should a home service company respond to a new lead?

Within 5 minutes, and within 60 seconds if you can. Homeowners usually call more than one company, and the first one to respond has the best shot at booking the job.

How many times should I follow up with a lead?

More than most companies do. Follow up right away, later the same day, the next day, and then spaced out over the next couple of weeks, until they book, say no, or ask you to stop.

Should I call or text new leads?

Text first, then call if they ask. Most homeowners answer a text before they'll pick up a number they don't know.

Can AI follow up with leads for me?

Yes. Infinity Reach Media builds AI employees on GoHighLevel, Slack and Claude that reply within 60 seconds, qualify, book, and run the follow-up schedule for home service companies across the US. Approval mode lets you check messages before they send.

Start here

Get the walkthrough

Tell us where to send it. You'll get a short walkthrough of how this works for a home service company like yours, plus the 7 day build plan. No pitch deck.

Would rather just talk? Book a free 30 minute call →

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Other lead problems

The lead you didn't call back today is booking someone tomorrow.

Thirty minutes, free. Bring your numbers. If an AI employee isn't the answer, I'll tell you on the call.

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